The new Jeep Showroom for Oxford Dodge will provide a brand-specific space that celebrates and reflects the culture and ideology of this iconic automaker.
The multi-space Showroom includes a new enclosed customer pickup area, as well as new sales offices, support space, and a separate space for vehicle rentals. The Showroom is supported by two accessory/detail bays and eight service bays. While able to function as a standalone space, the new Jeep Showroom seamlessly connects to the larger Oxford Dodge Chrysler dealership conceived and created by architects Tillmann Ruth Robinson, creating an extension of the co-created vision for the entire campus of buildings that includes a Collision Centre and Mobility Showroom with separate tenant spaces.
Large expanses of double-height windows supply ample natural light into the space, as well as serve to help connect showcased vehicles to the natural environment they were designed to tackle. The environment also features an open and welcoming reception counter and lounge space. At the front, the Showroom creates a strong urban street presence, while the service area is discreetly located at the back of the building. All Jeep brand design guidelines were followed and reflected in the new space.